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Author Topic: Junk food dressed as breakfast cereals  (Read 4887 times)

Offline Matt Emery

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Junk food dressed as breakfast cereals
« on: September 11, 2007, 05:29:01 AM »
Finally!  Action is being undertaken to combat the ridiculous claims made by breakfast cereal companies.

From the article;
A senior policy adviser for the Obesity Policy Coalition, Jane Martin, said sophisticated, big-budget marketing campaigns were targeting children through TV, magazines, the internet and text messages.

"The vast majority of these are for unhealthy foods and research shows these marketing techniques influence children … [in] what they prefer to eat … what they actually do eat, and what they pester their parents to buy for them."

The group has proposed a ban on all junk food advertising aimed at children, in particular the use of celebrities, cartoons and sport stars to sell products. Ms Martin said many food labels - especially claims such as "99 per cent fat free" - were disingenuous and designed to confuse parents.

"Consumers face a difficult task, because we know that they don't really understand very well the nutrition panel on the side of the pack and that's why we're proposing for something simpler to be implemented, which will help direct them to healthier choices."

The group's proposed front- of-pack traffic-light labelling scheme uses colours to outline whether a product has high (red) medium (orange) or low (green) levels of fat, salt and sugar.

The head of Diabetes Australia in Victoria, Greg Johnson, said thousands of children were growing fat on "junk food dressed as breakfast cereals".

Source: http://tinyurl.com/2zw45y

My opinion:
I'm incredibly pleased to see this issue getting some mainstream attention.  Breakfast cereal corporations certainly are targeting our nation's children, and remember; corporations exist for one reason, to make money, period!

An obvious ploy in marketing is "association", for example; placing images of Shrek on cereal boxes.  And what is Shrek doing there? ...he's manipulating parents into buying the product on which he's displayed.  It's the equivalent of the Marlboro man, but for kids.

So what can we do about it?
Firstly; create awareness, realise that food companies exist to make money, period.

Secondly; educate ourselves about nutrition, learn about what we put in our mouth and how it effects us.

And thirdly; vote with our wallets and DON'T buy the junk that food companies are passing off as healthy food.
"Be true to your biology"

Offline Asaahi

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Re: Junk food dressed as breakfast cereals
« Reply #1 on: November 21, 2007, 01:23:13 PM »
Wow, I wish the same would happen here in the states. Have you heard of the popular breakfast cereal, Lucky Charms?  :P Nothing lucky about it.

Cheers
He who conquers himself is the mightiest warrior.

Offline Matt Emery

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Re: Junk food dressed as breakfast cereals
« Reply #2 on: November 29, 2007, 05:47:50 PM »
Wow, I wish the same would happen here in the states. Have you heard of the popular breakfast cereal, Lucky Charms?  :P Nothing lucky about it.

According to their corporate website, it contains 40% sugar. 

I guess the lucky part is; not getting diabetes from eating it.  :-\
"Be true to your biology"

Offline Lone_woLf

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Re: Junk food dressed as breakfast cereals
« Reply #3 on: January 01, 2009, 08:23:37 PM »
Lol, 99% Fat Free; 100% Sugar.
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we’re liberated from our own fear, our presence automatically liberates others.

--Marianne Williamson

Offline Matt Emery

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Re: Junk food dressed as breakfast cereals
« Reply #4 on: January 14, 2009, 06:24:43 PM »
Lol, 99% Fat Free; 100% Sugar.

This is so true!  Marketeers still use the 99% fat free slogan to sell their crap - it's very common here in Australia.
"Be true to your biology"