Kellogg's - you don't deserve to be called Australian.

[Matt Emery]

Kellogg's is misleading the Australian public. They are keeping people unhealthy, and why not, they're making a tonne of money...

Did you know?

• Kellogg's Nutri Grain is 31% sugar.
• Kellogg's Just Right is 31% sugar.
• Kellogg's Sultana Bran is 23% sugar.
• Kellogg's Special K is 15% sugar.
• Kellogg's All Bran is 14% sugar.

Now check out their incredibly biased food pyramid;

• Grain and grain based foods 4 - 6 or more servings per day
• The Vegetable Group - 5 servings per day
• Meat  - 1 or 2 servings per day

Seeing a pattern yet?  Read on...

Kellogg's make the following statements;
"A high fibre, high-carbohydrate breakfast helps you feel fuller for longer which may lead to less mid-morning snacking."
"High Carbohydrate intakes: Help provide energy for metabolism and activity, Are important for weight control, Help achieve low fat intakes."

Kellogg's is trying to trick you (and your children);
High carbohydrate foods create a spike in insulin, the net effect is that you crave more food sooner.  High Carbohydrate foods are NOT a good choice for weight loss, and they help achieve low-fat intakes by satisfying you with sugar, instead of fat - which promotes weight gain!

If you know much about nutrition, you'll understand the horror I feel about the major food corporations, and how they are carefully misleading the citizens... they are literally playing with your life!  With mass marketing as their means of attack, they are successfully keeping many Australians unfit - and as a result they are strongly encouraging the rise in Diabetes, Obesity, Heart Disease and other conditions.

What does this mean for you? And what can you do?
Get informed!!!  Read the nutrition tables on the back of the packaging, and LEARN about what you are eating.  Do NOT trust the word of the food corporations, because they are interested in money, not health.

Empower yourself, make the change NOW and take back your life.  It's a free country and you can eat whatever you want, but at least KNOW what you're eating - without being conned by corporations that couldn't give a rat's about you and your health.


References;
http://www.kelloggs.com.au/DisplayPage.asp?PageID=323&sectionid=1&PageCopyID=19680
http://www.kelloggs.com.au/DisplayPage.asp?PageID=321&sectionid=1&PageCopyID=19676
http://www.kelloggs.com.au/NutritionInfo/ListNutritionInfoCorp.asp?SectionID=1#1

[LAChick]

A friend of mine (no, seriously - it wasn't me) was on a calorie controlled diet (the one they advertise on TV that gets delivered to your door) for almost a year and was growing dissatisfied as she wasn't losing any weight. The diet is very high in carbs, cereal for breakfast, lots of pasta, bread, rice - not that much meat or dairy.

She went along to a Holistic Medicine GP who did a load of blood tests etc and informed her she was insulin resistant, gluten intolerant and heading for Type 2 Diabetes, she's 43 - that's the short version anyway.

It's hard to imagine that a diet that's supposed to be nutritionally balanced and available to anyone without any check and balances could actually be harmful to some people. I'm not saying the diet was the cause of her health problems initially but it certainly didn't improve the situation.

She's now on a modified Caveman type diet (fruit, nuts, fish, vegies etc) - I caught up with her at the gym on Sunday and she looks awesome after just 4 months.

[Matt Emery]

Good on her!   

[Matt Emery]

Selynda B. sent us an article from the Nine MSN website today, which speaks of hidden sugars..

From the article;
Be on the lookout for excess added sugars in your diet, explains author and health expert Jennifer Jefferies.

The average person consumes in excess of 50 kilograms of sugar per year! So why do we continue to consume so much of it? Because sugars are hidden in everything.

Packaged and processed foods are particularly treacherous as in most cases you aren't even aware of which sugars you're eating. Sugars are a form of carbohydrate and are actually built of sugar molecules, called saccharides.

Traditionally, carbohydrates were classified by their chemical structure, that is, either simple (sugars) or complex carbohydrates. This method however is not related to the blood glucose (blood sugar levels) and insulin responses in the body.

More recently researchers have developed a new method of classifying carbohydrates, known as the glycaemic index (GI). The glycaemic index allows foods to be classified by their effect on blood glucose response rather than their chemical composition.

Food carbohydrates that break down rapidly during digestion have the highest GI values because the blood glucose response is high, that is the blood sugar levels rise sharply. High GI foods (GI value greater than 70) include potatoes, white rice and bread. The opposite to this are the low GI foods that break down slowly, releasing glucose gradually in the blood. Low GI foods (GI value less than 55) include pasta, legumes and porridge. It is thought that low GI foods are the most satisfying and sustaining and help reduce overeating.

Check out the full article here http://naturalhealth.ninemsn.com.au/News/Detail.aspx?ArticleId=9003

Thanks Selynda, great article! 

[Foxy]

How about advertising on cereal boxes aimed at children? anyone remember pokemon brekky cereal? how about all the 'promo' junk they target at kids with popular cartoon characters? it doesn't just stop at breakfast cereal... there was childrens milk with 'shrek' all over the front of it last time i was at the shops with matt. It had higher sugar levels in it than normal milk... sugar is the new nicotine.

[Matt Emery]

How about advertising on cereal boxes aimed at children?

Yes, the food corporations make the kids sick, and as a result; the drug companies cash in.  Perhaps they're owned by the same people (if you can call them that). 

sugar is the new nicotine.

Good call!

[cave_girl1702]

We cant blame only the companies that make these products. Yes, they are doing the wrong thing in putting in so much sugar but I was always told by my mother "you can have any cereal you want - so long as it doesnt start with a K". She knew way back then that Kellogs was a very unhealthy breakfast cereal.

We must also blame the supermarkets when it comes to stocking the isles. The boxes for children are at adult waist heights, and the adult cereals at eye height and above for adults.

This is not only done with cereals - but also other snacks and cakes.

[Matt Emery]

We cant blame only the companies that make these products.

Absolutely, I agree. However, what bothers me most of about the food companies is that they aggressively market their food as being healthy.

I was always told by my mother "you can have any cereal you want - so long as it doesnt start with a K"

Amazing, you're Mum was on the ball!

The boxes for children are at adult waist heights, and the adult cereals at eye height and above for adults.

Good observation.  I've noticed this happening in the checkout isles with the lollies, but I didn't think to look at the cereal section.

[Seeker]

Way to up them Matt 

Kellogg's aren't the only ones to blame, as I'm sure you are well aware. Every time I go shopping I am shocked and dismayed at the terrible garbage they pass off as healthy breakfast cereals. In what can only be called a sick joke, the soy emulsifiers and other fillers and flavour enhancers in these products mustn't count as they still get to label them as having "no artificial preservatives or flavours". The authorities responsible for labelling and food safety laws must have the cushiest jobs around, because from what I can see they literally do nothing and I suspect the REJECTED stamp has been misplaced and gathering dust in a draw for some years now.

[Matt Emery]

Thanks Seeker.  I too was shocked to discover the misleading labelling.  And I long for the day when people are enlightened about the motives of food companies, and come tor realise that food companies exist to make money, not food.

[Phanatic]

Growing up I ate cereal. As a young teenager, sometimes I'd notice how I wouldn't be able to stomach even half a bowl of cereal in the morning. I should have known that my body was not ready for food (detoxing) but I always tried to eat it because *breakfast is the most important meal of the day* had been said so many times. Funny how it being the most important meal of the day, the typical cereal breakfast would leave me no energy and I never seemed to notice that there was any correlation.

Ain't it funny how we're conditioned to be "better" than our instincts? Heh, my first inkling that a hugely carb-based diet might not be the best was that whenever I was hungry, I wouldn't crave cereal, bread, noodles or rice, which are all quite frankly tasteless, no, my cravings would be primal, I wanted fat and salt. I started to think that millions of years of evolution couldn't be wrong, my body obviously would want fat for a reason.

[Matt Emery]

...whenever I was hungry, I wouldn't crave cereal, bread, noodles or rice, which are all quite frankly tasteless, no, my cravings would be primal, I wanted fat and salt. I started to think that millions of years of evolution couldn't be wrong, my body obviously would want fat for a reason.

I feel the same way.  I love fat and salt.  Man, that lo-fat craze must have driven people insane, and sadly, into diabetes.

Charles Darwin, in The Voyage of the Beagle, wrote:
The Gaucho in the Pampas, for months together, touches nothing but beef. But they eat, I observe, a very large proportion of fat, which is of a less animalized nature; and they particularly dislike dry meat, such as that of the Agouti. Dr. Richardson, also, has remarked, "that when people have fed for a long time solely upon lean animal food, the desire for fat becomes so insatiable, that they can consume a large quantity of unmixed and even oily fat without nausea:" this appears to me a curious physiological fact. It is, perhaps, from their meat regimen that the Gauchos, like other carnivorous animals, can abstain long from food. I was told that at Tandeel, some troops voluntarily pursued a party of Indians for three days, without eating or drinking."