Recent research by the NSW Centre for Overweight & Obesity COO discovered this advertisement by Mainland.

Get food marketers off kid’s backs!

“It  appears  to  us  that Mainland’s  compliance with  advertising restrictions is as dubious as the nutritional content of their snack!” stated Bridget Kelly in her article in the Prevention Research Centres Newsletter.

I agree with Bridget, and although I am not in favour of excessive government restrictions on advertising, I am in favour of creating awareness about the deceitful nature of some food corporations.

I would like to see a day were consumers are empowered with enough knowledge about health, that it renders unscrupulous food advertising impotent.  And I believe the starting point is you and me, right now… vote with your wallet, and put these advertising tricks out of commission.

Source: COO Prevention Research Centres Newsletter