Greetings astute traveller, this website now exists for historical reasons.

Much has been learned since 2006. I urge you to keep exploring the evolution of information through other websites.

Society makes it easy for you to be overweight

nutrigrain_bar_equals_diabetes An interesting article from the University of Sydney highlights what we at Caveman Power have been advocating for some time now.

From the article:

The global epidemic of Type 2 diabetes is an indicator of serious underlying issues in our society, says a University medical expert.

“People think of this as an issue of individual responsibility – you’re overweight, you’ve got diabetes, it’s your fault. But it just isn’t,” said Associate Professor Bruce Neal.

“You are overweight because you live in a society that make it easy for you to be overweight, that bombards you with advertising about the wrong kinds of foods, that doesn’t make it easy for you to lose weight,” said Professor Neal.

More than 250 million people worldwide have Type 2 diabetes, and the numbers are growing rapidly. Most will eventually die or be disabled by the complications.

“Diabetes is an indicator of serious underlying issues in our society,” he added. “We have to get governments much more engaged in addressing the reasons why we have this epidemic. Unless they take a more active role it is not going to go away. It is not going to get better. In fact it is going to get much worse.”

The global study followed 11,140 people for four and a half years. They were recruited from more 200 centres in 20 countries around the world.

“Type 2 diabetes is a massive problem around the world, and on average, someone with diabetes lives 5 to 10 years less than someone who doesn’t have Type 2 diabetes. It causes a huge economic burden, and in particular the complications that we were preventing in this study are a major cost to the health system.

And now for my opinion:

Firstly, we need to educate people about Diabetes prevention.  This however, is no small task – considering it’s at direct opposition to multi-million dollar corporations who have the best marketing (propaganda) tools at their disposal.

Additionally, the grain industry is massively subsidised by the government (which is of little surprise considering the export dollars garnished) and grains are a big part of the diabetes equation.

Some people may ask; Why should we educate the people?  Aren’t they already aware they’re eating junk, it’s just a willpower thing?

The answer is NO!  Junk food is being heavily marketed as health food.  For example; Cereal, Low-Fat Yoghurt, Muesli Bars etc.

This is not a case of willpower, it’s a case of deliberate profiteering by large corporations who absolutely refuse to acknowledge any link with Diabetes.

So how do we educate the people?  The answer lays somewhere between “guerilla media” and “tell a friend”.

To educate yourself, search diabetes on Google.  Learn to think for yourself – do not automatically give trust to whatever the billboards or TV ads are telling you.

I’m not even asking you to trust me – that’s up to you.  Do the research and find out for yourself… empower yourself.

Feel free to challenge me or ask me questions in the comments section below – we may all learn something.

Link to full article: The University of Sydney

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Get food marketers off kid’s backs!

Recent research by the NSW Centre for Overweight & Obesity COO discovered this advertisement by Mainland.

Get food marketers off kid’s backs!

“It  appears  to  us  that Mainland’s  compliance with  advertising restrictions is as dubious as the nutritional content of their snack!” stated Bridget Kelly in her article in the Prevention Research Centres Newsletter.

I agree with Bridget, and although I am not in favour of excessive government restrictions on advertising, I am in favour of creating awareness about the deceitful nature of some food corporations.

I would like to see a day were consumers are empowered with enough knowledge about health, that it renders unscrupulous food advertising impotent.  And I believe the starting point is you and me, right now… vote with your wallet, and put these advertising tricks out of commission.

Source: COO Prevention Research Centres Newsletter

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Summary of trends in obesity-related behaviours in NSW and Australia


The NSW Centre for Public Health Nutrition have released a report outlining the recent rends in obesity related behaviors.  It clearly shows that children’s intake of high-sugar foods and drinks have risen sharply.

What is particularly interesting is that the consumption of high-sugar foods and drinks has risen substantially for children, and not for adults.

So what could cause an increase for children, and not for adults? Well to me the answer is dreadfully clear; marketing.

The article supports this assertion;

“Similarly, advertising pressures, access to appropriate food choices, school food policies, nutrition information and labelling all potentially influence food selection.

In Australian society today there is also a large commercial drive to promote products that contribute to obesogenic behaviours (food is the most advertised product on television). The economic imperative (ie profits) behind these promotions creates a challenge…”

Remember this every time you go shopping;  Food corporations do NOT care about you or your children’s health.  They exist for one reason only; to make money.

Full Report is here: NSW Centre for Public Health Nutrition

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Children’s television – Types of foods advertised

types_of_food_advertised_small A recent study by the NSW Centre for Overweight & Obesity has revealed an alarming trend in their comparison of children’s viewing hours versus non-children’s viewing hours.

<< Click on the image (left) to see a detailed view.

Here are more disturbing facts from the report;

  • The frequency of advertisements for sugared drinks was more than twice as high during children’s viewing hours compared with non-children’s viewing hours.
  • The viewing period with the highest proportion of food advertisements for high fat/high sugar foods was during weekend children’s viewing times. During this time, high fat/high sugar advertisements comprised 52.7% of all food advertisements.

Food corporations are profiting at the expense of children’s health.  And the government guidelines for regulation clearly lack efficacy. But we can fight back by hurting unscrupulous food corporations where it hurts most; their net profit.  Every time we choose a healthy product over a non-healthy product – we take the power back.

Sources: The NSW Centre for Overweight and Obesity

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