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TED - Inspired talks by the world’s greatest thinkers and doers

Filed under: General News, Science by Matt Emery on March 31, 2008 @ 12:43 PDT

ted I’ve been following the lectures on TED for a couple of years, and I highly recommend it to anyone who is interested in ideas, technology and design.

TED is an organisation that holds lectures by innovative thinkers, where you’ll often see people of notable prestige in the areas of science, health, and education.  TED releases videos (almost daily) to the public, for free.

These videos; usually just 15 minutes in length, are sure to get you thinking about relevant issues and interesting new solutions.

Visit their website and open your world: http://www.ted.com/


New website to protect kids from junk food marketing

Filed under: Food and Diet by Matt Emery on @ 12:35 PDT

food-marketing From the website:
Children are vulnerable to advertising. They are less able than adults to fully understand that the purpose of advertising is not to inform but to persuade, and to ultimately sell a product.

Studies show that children are much more likely to want to eat food that comes in branded packaging than food with no branding – even if it is the same product.

A study of 3 to 5 year olds showed that over 75% of children preferred French fries in McDonalds branded wrapping, compared to the just over 10% who preferred fries from plain packaging - the food was exactly the same!.  More info here; http://archpedi.ama-assn.org/cgi/content/full/161/8/792

The same study also showed that children with more TVs in their home were more likely to prefer the McDonalds-branded food packaging.  An extensive survey of the evidence from the World Health Organization (WHO) confirms this.

The WHO report on Marketing of Food and Non-Alcoholic Beverages to Children explains that advertising promoting foods high in fat, sugar or salt directly influence children’s attitudes and behaviour – they want and ultimately eat these unhealthy foods.  This can be a direct influence with children buying the foods, sweets and drinks themselves or asking their parents for these foods.

Visit the website here: http://junkfoodgeneration.org

Download the World Health Organization report : WHO - Marketing Junk food to kids (PDF file)


Experts say marketing of junk food to children must be restricted

Filed under: Food and Diet by Matt Emery on @ 12:15 PDT

consuming-kids Louise Baur, Professor of the Discipline of Paediatrics & Child Health at the University of Sydney and Consultant Paediatrician at The Children’s Hospital at Westmead, says that parents are struggling to be heard over the bombardment of marketing aimed at their children.

From the article:
"Every week, in my weight management clinics at the hospital, I see parents who are trying their very hardest to look after the health of their kids" says Professor Baur. "By now, everyone has heard the alarming childhood obesity statistics. Parents are much better informed about healthy eating, and are trying to teach their children good nutritional habits. But how can they compete with slick, multi-million dollar marketing campaigns?

She dismisses suggestions that advertising doesn’t play a significant role in the diets of children. "Advertising does influence what kids want and therefore what parents buy - of course it does. Companies wouldn’t spend millions on it if it didn’t!"

Professor Baur points not only to television advertising, but to a range of marketing strategies from sponsorship of kids’ sporting events to "endorsements" of products by popular cartoon characters. She says that all levels of government have a role to play in supporting parents by introducing measures to restrict these marketing practices - and she isn’t alone.

The World Federation of Consumer Organisations, Consumers International, has this week released a new International Code on Marketing of Food and non-Alcoholic Beverages to Children, which is supported by the International Obesity Taskforce.

The Code calls for new government regulations to protect children and parents from the pressures of junk food marketing practices.

"This isn’t about being the "fun police", banning chocolate or soft drinks, or outlawing all forms of advertising" she says. "All we are asking is for some balance. Limiting the marketing of unhealthy food and drinks will give parents a better chance to teach their kids about responsible, healthy eating. We want to give children back to their parents. And that’s going to lead to happier families and healthier kids."

Full article here: http://www.usyd.edu.au/news/84.html?newsstoryid=2199


The Lunch Box Challenge

Filed under: Food and Diet by Matt Emery on @ 12:09 PDT

In this event at the CI World Congress, 12 children were asked to choose the contents of their lunch box from a range of healthy and unhealthy options.

The results speak for themselves.

You can visit the Consumer International website here: http://www.consumersinternational.org/


Working out with The Slosh Tube

Filed under: Exercise and Fitness by Matt Emery on @ 12:04 PDT

The Slosh Tube is a bit of PVC pipe about 3 meters long, 4 inches thick, and filled with 20 litres of water.  You can build one for approximately $20.

It’s surprisingly difficult to control the Slosh Tube, because the water in the tube is always moving around - just when you think you have it stabilised, the water moves again, throwing you all over the place.

I could really feel my entire mid-section getting a good thrashing - the balance required to hold this thing is incredible.  I would recommend this to anyone who wants to improve their core strength and balance.  Check out the photos (below) to see me and Owen getting completely owned by this evil device.

slosh-tube

Check out Mark’s Daily Apple for videos and tips on making a Slosh Tube.


What it means to be truly fit

Filed under: Exercise and Fitness by Matt Emery on @ 11:56 PDT

If your goal is optimum physical competence then all the general physical skills must be considered:

1. Cardiovascular/respiratory Endurance - The ability of body systems to gather, process, and deliver oxygen.

2. Stamina - The ability of body systems to process, deliver, store, and utilize energy.

3. Strength - The ability of a muscular unit, or combination of muscular units, to apply force.

4. Flexibility - the ability to maximize the range of motion at a given joint.

5. Power - The ability of a muscular unit, or combination of muscular units, to apply maximum force in minimum time.

6. Speed - The ability to minimize the time cycle of a repeated movement.

7. Coordination - The ability to combine several distinct movement patterns into a singular distinct movement.

8. Agility - The ability to minimize transition time from one movement pattern to another.

9. Balance - The ability to control the placement of the bodies center of gravity in relation to its support base.

10. Accuracy - The ability to control movement in a given direction or at a given intensity.

Thanks to Jim Crawley and Bruce Evans of Dynamax, http://www.medicineballs.com


Seven different types of intelligence - trumps the classic IQ test

Filed under: Mental Health by Matt Emery on @ 11:52 PDT

seven-types-of-intelligence The originator of the theory of multiple intelligences, Howard Gardner,  a  professor  of  education  at  Harvard  University,  defines intelligence as the potential ability to process a certain sort of information.  The  different  types  of  intelligence  are  for  the  most  part independent of one another, and no type is more important than the other.

In  all,  Gardner  identifies  seven  different  types  of intelligence. These can be summarised as follows:

1. Verbal = linguistic, e.g. lexical skills, formal speech, verbal debate, creative writing.

2. 
Body = kinesthetic (movement), e.g. body language, physical gestures, creative dance, physical exercise, drama.

3. 
Musical = rhythmic,   e.g.   music   performance,   singing,  musical composition, rhythmic patterns.

4. 
Logic = mathematic,   e.g.   numerical   aptitude,   problem solving, deciphering codes, abstract symbols and formulae.

5. 
Visual = spatial, e.g. patterns and designs, painting, drawing, active imagination, sculpture, colour schemes.

6. 
Interpersonal   (relationships   with   others),   e.g. person-to-person communication, empathy practices, group projects, collaboration skills, receiving and giving feedback.

7.
Intrapersonal (self-understanding and insight), e.g. thinking strategies, emotional processing, knowing yourself, higher order reasoning, focusing=concentration.

Form the book "THE COMPLETE BOOK OF INTELLIGENCE TESTS" by Philip Carter, Published by John Wiley & Sons Ltd 2005.

Opinion:
I remember running into this a few years ago, I was very intrigued at it’s premise.  I have long suspected that the classic IQ test is inadequate - I have certain friends that are brilliant with their hands, or amazing musicians, yet the classic IQ test rates them as not-so-intelligent.

I assert; that the classic IQ test is a dangerous touchstone because of it’s authoritative position in society - some people score well and can erroneously conclude that they are of superior intelligence (which is a classic characteristic of incompetence), yet other people may score low on the test and internalise an inferior sense of competence.

I favour Howard Gardner’s proposal, as it accounts for relevant variables that the class IQ Test dismisses.


The Flip Side to the Obesity Epidemic

Filed under: Food and Diet, General News by Matt Emery on @ 11:36 PDT

lindsay_lohan_nicole_ritchie_skinny Dr Martin Donohoe MD FACP has researched the body image problem that is ubiquitous throughout western civilisation.  He has uncovered some interesting statistics.

From the article:
As many as 66% of women and 52% of men have reported feelings of dissatisfaction or inadequacy regarding their body weight.[4] Sixty percent of girls in grades 9-12 are trying to lose weight, compared with 24% of boys.[4] The number-one wish of girls aged 11-17 is to lose weight.[5] Women are more likely to judge themselves as overweight when they are not, whereas men are the opposite.[6] Women who desire to lose weight are more likely to do so in the hopes of improving their appearance, whereas men who wish to lose weight are more likely to be concerned about their future health and fitness.[7]

Body-image distress is now classified as a psychological disorder. Five percent to 10% of females have an eating disorder such as anorexia nervosa or bulimia.[4] Male and female high school athletes are especially at risk for unhealthy weight-control behaviours, such as restricting food intake, vomiting, over-exercising, using diet pills, inappropriately taking prescribed stimulants or insulin, and using nicotine.[8] Some adolescents dehydrate by restricting fluid intake, spitting, wearing rubber suits, taking daily steam baths and/or saunas, and using diuretics or laxatives.[8]

Consequences of abnormal weight-loss behaviours include delayed maturation, impaired growth, menstrual irregularities or loss of menses, increased rates of infection, eating disorders, and depression. Alternatively, such behaviours can be a sign of depression or verbal, physical, or sexual abuse.[9,10]
Media images have contributed to a misguided perception of the "ideal" body. Today, models weigh 23% less than average women; in 1986 it was only 8%.[11] Modelling schools for teens create unrealistic expectations. Only a very "select" few models achieve financial success (of these select few, beginners earn $1500 per day, those in the top tier $25,000 per day, and supermodels $100,000 or even more per day).

The full story:
http://www.medscape.com/viewarticle/571497_print

Further Reading:

http://www.marksdailyapple.com/skinny-fat/


Are you a home scientist?

Filed under: Science by Matt Emery on @ 11:20 PDT

media_a If you are a home scientist - fascinated with how things works, and curious about fields such as Biology, Geography, Chemistry, Physics, Astronomy (not astrology!), and the Earth Science… then check out these great websites;

Biology: http://www.biology4kids.com/
Astronomy: http://www.cosmos4kids.com/
Chemistry: http://www.chem4kids.com/
Geography: http://www.geography4kids.com/
Physics: http://www.physics4kids.com/

Don’t be put off by the ‘for kids’ label - these websites are a great place to start or brush up on your science knowledge.  They also make a great starting point for more thorough research, and what I like about these websites the most is; they talk in terms of systems i.e. they explain how things interact in the world - rather than just in a dish, or under a microscope.

If you want to take things a step further, then check out ‘The Teaching Company’ at http://www.teach12.com/, however, they are not free.  So, you could also check out Wikipedia at http://www.wikipedia.org/ for free information.

Wikipedia is great as a starting point for further research on whatever topic you’re pursuing.  I say starting point because Wikipedia offers external links and references which are sometimes far more valuable than the information listed on the page.

Another great resource for learning is ‘Google Scholar’ http://scholar.google.com.au/.  Google Scholar is a search engine that lists scientific documents for whatever search terms you use - which is excellent for sourcing evidence (for and against) your research.

Learning how the world works is a wonderful way to get to know yourself… yes, yourself.  A feeling of being connected with the world usually emerges from scientific study - so I encourage you to become a home scientist, and enjoy the amazing world we live in.


Not getting enough sleep? Welcome to the machine…

Filed under: General News by Matt Emery on February 11, 2008 @ 13:07 PST

 

A recent report from the Woolcock Institute of Medical Research has confirmed what most people are already painfully aware of;  not getting enough sleep.

From the report:

Almost a fifth of NSW’s adult population doesn’t get enough sleep according to research to be published this month in international publication Internal Medicine Journal. 

With 11.7% experiencing excessive daytime sleepiness and 18.4% reporting sleeping less than 6.5 hours per night. the study warns the impact of sleep and sleepiness on the public health could be
large.

Results  found  excessive  daytime  sleepiness  was  most  commonly  associated  with  short  sleep durations, getting older and symptoms of insomnia and depression. 

Dr Delwyn Bartlett, Sleep Psychologist at the Woolcock Institute of Medical Research and chief author  of  the  paper,  explains  short  sleep,  either  self-imposed  or  forced,  is  being  increasingly recognised as a contributor to impaired health and increased death in the community.   “It  can  impact  on  everything  from  cardiovascular  disease,  type-2  diabetes,  insulin  sensitivity, appetite, immune responses to vaccinations and concentration levels for even the simplest tasks,” she said.

“If the NSW figures are reflective of the nation as a whole, chronic sleep restriction is likely to
have a major impact on Australian public health.”  Dr Bartlett says.

My opinion:

Society exploits people… and does so by appealing to our animal instincts.  Our consumerist culture with it’s attitude of "more, more, more!" convinces us to work longer hours to buy a bunch of stuff that we really don’t need, and usually that stuff will not bring any lasting happiness.  Alain De botton summed it up well in his book and documentary aptly titled "Status Anxiety" in which he observes the anxiety about what others think of us; about whether we’re judged a success or a failure, a winner or a loser.  He writes:

"A sharp decline in actual deprivation may – paradoxically – have been accompanied by a continuing and even increased sense of deprivation and a fear of it. Populations blessed with riches and possibilities far outstripping those imaginable by their ancestors tilling the unpredictable soil of medieval Europe have shown a remarkable capacity to feel that both who they are and what they have are not enough."

But for now, we’re sold on it, and we’ll keep consuming energy drinks and high sugar foods so we can work longer hours to get the stuff that we don’t really need.

Perhaps someday in the future people will look back on the 21st century in disbelief and horror at the exploitation people suffered.  Perhaps they will think we’re idiots… and I wouldn’t blame them.

So what we can we do about it?  Firstly, I would recommend getting out into the wilderness and looking around.  Take notice of all the things that are free… oh yeah, that would be everything.

Secondly, I would think of the times in  your life when you were genuinely happy, because the chances are that they weren’t based on money.  Some of my greatest memories involve times in my life where I was flat broke.

And last but not least, tell all the proverbial "Jones’s" to shove their have and have-not mentality up their butt.  That is, if their head isn’t taking up all the space.

We live in strange times, where slavery; rather being enforced, is chosen.  You do have a choice… yes you do.


Society makes it easy for you to be overweight

Filed under: Food and Diet by Matt Emery on September 25, 2007 @ 00:10 PDT

nutrigrain_bar_equals_diabetes An interesting article from the University of Sydney highlights what we at Caveman Power have been advocating for some time now.

From the article:

The global epidemic of Type 2 diabetes is an indicator of serious underlying issues in our society, says a University medical expert.

“People think of this as an issue of individual responsibility - you’re overweight, you’ve got diabetes, it’s your fault. But it just isn’t,” said Associate Professor Bruce Neal.

“You are overweight because you live in a society that make it easy for you to be overweight, that bombards you with advertising about the wrong kinds of foods, that doesn’t make it easy for you to lose weight,” said Professor Neal.

More than 250 million people worldwide have Type 2 diabetes, and the numbers are growing rapidly. Most will eventually die or be disabled by the complications.

“Diabetes is an indicator of serious underlying issues in our society,” he added. “We have to get governments much more engaged in addressing the reasons why we have this epidemic. Unless they take a more active role it is not going to go away. It is not going to get better. In fact it is going to get much worse.”

The global study followed 11,140 people for four and a half years. They were recruited from more 200 centres in 20 countries around the world.

“Type 2 diabetes is a massive problem around the world, and on average, someone with diabetes lives 5 to 10 years less than someone who doesn’t have Type 2 diabetes. It causes a huge economic burden, and in particular the complications that we were preventing in this study are a major cost to the health system.

And now for my opinion:

Firstly, we need to educate people about Diabetes prevention.  This however, is no small task - considering it’s at direct opposition to multi-million dollar corporations who have the best marketing (propaganda) tools at their disposal.

Additionally, the grain industry is massively subsidised by the government (which is of little surprise considering the export dollars garnished) and grains are a big part of the diabetes equation.

Some people may ask; Why should we educate the people?  Aren’t they already aware they’re eating junk, it’s just a willpower thing?

The answer is NO!  Junk food is being heavily marketed as health food.  For example; Cereal, Low-Fat Yoghurt, Muesli Bars etc.

This is not a case of willpower, it’s a case of deliberate profiteering by large corporations who absolutely refuse to acknowledge any link with Diabetes.

So how do we educate the people?  The answer lays somewhere between “guerilla media” and ”tell a friend”.

To educate yourself, search diabetes on Google.  Learn to think for yourself - do not automatically give trust to whatever the billboards or TV ads are telling you.

I’m not even asking you to trust me - that’s up to you.  Do the research and find out for yourself… empower yourself.

Feel free to challenge me or ask me questions in the comments section below - we may all learn something.

Link to full article: The University of Sydney


Get food marketers off kid’s backs!

Filed under: Food and Diet by Matt Emery on September 13, 2007 @ 14:09 PDT

Recent research by the NSW Centre for Overweight & Obesity COO discovered this advertisement by Mainland.

Get food marketers off kid’s backs!

“It  appears  to  us  that Mainland’s  compliance with  advertising restrictions is as dubious as the nutritional content of their snack!” stated Bridget Kelly in her article in the Prevention Research Centres Newsletter.

I agree with Bridget, and although I am not in favour of excessive government restrictions on advertising, I am in favour of creating awareness about the deceitful nature of some food corporations.

I would like to see a day were consumers are empowered with enough knowledge about health, that it renders unscrupulous food advertising impotent.  And I believe the starting point is you and me, right now… vote with your wallet, and put these advertising tricks out of commission.

Source: COO Prevention Research Centres Newsletter


Summary of trends in obesity-related behaviours in NSW and Australia

Filed under: Food and Diet by Matt Emery on @ 13:45 PDT

trends_in_obesity_nsw_australia_small

The NSW Centre for Public Health Nutrition have released a report outlining the recent rends in obesity related behaviors.  It clearly shows that children’s intake of high-sugar foods and drinks have risen sharply.

What is particularly interesting is that the consumption of high-sugar foods and drinks has risen substantially for children, and not for adults.

So what could cause an increase for children, and not for adults? Well to me the answer is dreadfully clear; marketing.

The article supports this assertion;

“Similarly, advertising pressures, access to appropriate food choices, school food policies, nutrition information and labelling all potentially influence food selection.

In Australian society today there is also a large commercial drive to promote products that contribute to obesogenic behaviours (food is the most advertised product on television). The economic imperative (ie profits) behind these promotions creates a challenge…”

Remember this every time you go shopping;  Food corporations do NOT care about you or your children’s health.  They exist for one reason only; to make money.

Full Report is here: NSW Centre for Public Health Nutrition


Children’s television - Types of foods advertised

Filed under: Food and Diet by Matt Emery on @ 13:20 PDT

types_of_food_advertised_small A recent study by the NSW Centre for Overweight & Obesity has revealed an alarming trend in their comparison of children’s viewing hours versus non-children’s viewing hours.

<< Click on the image (left) to see a detailed view.

Here are more disturbing facts from the report;

  • The frequency of advertisements for sugared drinks was more than twice as high during children’s viewing hours compared with non-children’s viewing hours.
  • The viewing period with the highest proportion of food advertisements for high fat/high sugar foods was during weekend children’s viewing times. During this time, high fat/high sugar advertisements comprised 52.7% of all food advertisements.

Food corporations are profiting at the expense of children’s health.  And the government guidelines for regulation clearly lack efficacy. But we can fight back by hurting unscrupulous food corporations where it hurts most; their net profit.  Every time we choose a healthy product over a non-healthy product - we take the power back.

Sources: The NSW Centre for Overweight and Obesity


Genetics - what seperates endurance athletes from sprinters

Filed under: Science by Matt Emery on September 12, 2007 @ 11:16 PDT

genetics_what_seperates_endurance_athletes_sprinters According to Professor Kathryn North from the University of Sydney, a gene variation commonly found in endurance athletes most likely evolved as humans moved out of warm, food-rich environments to colder and harsher conditions, new research shows.

The variant form of the gene ACTN3, commonly found in endurance athletes, is also associated with more efficient muscle metabolism. Authors conclude that ACTN3, the original “sprinters” gene, has evolved over millions of years to equip humans to cope with changing and more hostile environments.

“There is a fascinating link between factors that influence survival in ancient humans and the factors that contribute to athletic abilities in modern man,” said Professor North.

Her discovery was that variations of the gene provided an important guide to whether an elite athlete has ability to be a power sprinter or an endurance performer.

In its most common variation, which accounts for about 80% of the Australian population, ACTN3 encodes for a protein called alpha-actinin-3. This is the protein which is found only in fast-twitch muscle fibres and is responsible for the explosive bursts of power necessary for successful sprinters or track cyclists. Among elite power athletes the alpha-actinin-3 protein is nearly always present.

Those with the variant form of the gene, about 20 per cent of the population, do not make the alpha-actinin-3 protein. Among elite endurance athletes - marathon runners and rowers - the variant form of the gene is more common.

Researchers developed a strain of mice that were completely deficient in alpha-actinin-3. They found the muscle metabolism of the mice without the actinin protein was more efficient: the mice were able to run, on average, 33 per cent further before reaching exhaustion than mice with the normal ACTN3 gene.

To answer the question as to why the variation occurred they looked at DNA samples from 96 individuals from around the world.

“Most Africans have alpha-actinin-3, it’s the normal ancestral state. But as you move into European and Asian populations there is a marked increase in the number of people without the protein. In some Asian populations that number reaches 40 per cent, or even higher in some isolated populations,” she said.

She believes the switch to more efficient metabolism is likely to have occurred due to natural selection during the last Ice Age, when humans began moving out of the food-rich areas of Africa into colder, harsher environments.

Source: University of Sydney


Junk food dressed as breakfast cereals

Filed under: Food and Diet by Matt Emery on September 11, 2007 @ 22:04 PDT

Not long after writing my previous post about food labelling andlow-fat Vs high-sugar food, comes this article;

“Health experts have joined forces to lobby political parties on childhood obesity in the lead-up to the federal election.

VicHealth, the Cancer Council, and Diabetes Victoria have launched the Obesity Policy Coalition.

Its election agenda includes calls for a GST on high-sugar breakfast cereals, an overhaul of food labelling laws, and a ban on the marketing of unhealthy food to children.

Spokeswoman Jane Martin says they want to see a “traffic light” labelling system on all foods that shows green, orange or red symbols to indicate the levels of sugar, salt and saturated fat.

“Often products which are say 98 per cent fat free - which might be seen on confectionery - are very high in sugar, so we think it’s useful for people to see the whole story about the key nutrients,” she said.

“What consumers want to know about is fat, salt and sugar, often things that aren’t highlighted on the front of packs, particularly if they’re in high levels.”

The group is also calling for a mandatory “traffic light” colour coding system in place on food packages in Australia.

Red labels on a package would indicate a high level of fat, salt or sugar, yellow would indicate medium levels and green labels would be for low levels.  A similar system is being trialled by some supermarkets and manufacturers in Britain.

Ms Martin said the colour code system would make it easy for people to put the fat, sugar and salt in a food into context.

“We want to see a mandatory simple scheme that consumers understand that outlines the key elements of products including sugar, salt and fat,” she said.

“It gives them a better understanding of what’s in the food. If it’s 90 per cent fat free they will know it’s high in sugar. And that’s the kind of information that’s currently missing.”

But a spokeswoman for Federal Health Minister Tony Abbott said the Government did not have any plans to impose new taxes.

The head of Diabetes Australia (Victoria), Greg Johnson, said thousands of Australian children were growing fat on “junk food dressed up as breakfast cereals”.

Sources: www.abc.net.au - canberra.yourguide.com.au - www.theage.com.au


Survey reveals Aussie Teens are unhealthy - fat and lazy

Filed under: General News by Matt Emery on @ 18:15 PDT

aussie_teens A survey of 18,486 secondary school students at 322 schools across all Australian states except Western Australia has found that a significant proportion of students fall short of current, national dietary and physical activity recommendations for teenagers.

Study author Dr Victoria White, from the Centre for Behavioural Research in Cancer at The Cancer Council Victoria, said the survey found that only 20% of students were meeting the daily requirement of four serves of vegetables while 39% were eating the recommended three daily serves of fruit.

“Our survey found consumption of unhealthy/non-core foods was high, with 46% of students having fast food meals at least twice a week, 51% eating snack foods four or more times per week, and 44% having high-energy drinks four or more times per week.

“We found that only 14% of students engaged in recommended levels of physical activity and about 70% exceeded recommended levels of sedentary behaviour,” she said.

The Cancer Council Australia’s Chief Executive Officer, Professor Ian Olver, said the survey was an important new piece of evidence showing why obesity levels in Australia more than doubled between the mid-1980s and the mid-’90s.

“Obesity and overweight are important causes of cancer and, unless current trends in child and adolescent obesity are turned around, will have an unprecedented impact on future cancer incidence and mortality in Australia,” Professor Olver said.

“Government-backed measures to better research the problem of obesity and encourage healthier eating and more physical activity are likely to be far more effective if they are not competing with multimillion dollar advertising campaigns promoting unhealthy food,” he said.

“The results of this survey, combined with the growing evidence that food marketing reform is the most cost-effective intervention to reduce childhood and adolescent obesity, emphasise the need for government to restrict junk food advertising as part of a comprehensive approach to reducing tomorrow’s cancer burden through improved nutrition and physical activity in today’s 12 to 17 year olds.”

Source: http://www.cancervic.org.au/

My opinion:
A glaring point to be seen here is this; mass marketing has a lot to answer for.  Junk food advertising is a culprit but the real enemy is the food companies that advertise their products as being healthy, when they’re anything but healthy.

One example of the lie tactics food corporations use is the misleading labels found on breakfast cereal cartons, while another example is the use of low-fat labeling, which attempts to convince the consumer that the product is healthy because it contains little fat, when often the product is high in sugar, which is arguably more dangerous.

It is difficult (perhaps impossible) for a government to regulate advertising because marketing forces are able to execute their art with such diverse subtly i.e. suggestive advertising.  Quite often an advertisement for food doesn’t mention anything about ingredients, and instead focuses on the Freudian-like status that comes with purchasing the product.  So given this vague (but effective) style of marketing, it is clearly impossible for a government to regulate advertising - there’s simply too many grey areas.

I personally feel that regulation is not an ethical means anyway; who gets to say what information is withheld?

I propose a revolt against modern marketing forces, by individuals.  The first step being awareness; realising that food companies exist to make money, period.  Secondly, we need to educate ourselves about nutrition, learn about what we put in our mouth and how it effects us.  And thirdly; we need to vote with our wallet and NOT buy the junk that food companies are passing off as healthy food.

Each of us can take the fight into our own hands, and send a clear message to irresponsible food companies that says; “you won’t fool me again!”


Macho men Vs Nice Guys - what to choose for a partner

Filed under: General News by Matt Emery on @ 17:25 PDT

mucho_vs_nice_guy

Recent studies, published in Personality and Individual Differences, asked over 400 British men and women to judge digitally altered pictures of male faces made to look more masculine or feminine.

The participants were asked to predict personality traits including sexual behaviour and parenting skills based on what they saw.

The findings reported that women see ‘masculine’ men as unsuitable long-term partners.

Conversely, men with feminine facial features are seen as more committed and less likely to cheat on their partners.

Men with masculine faces, with features such as a square jaw, larger nose and smaller eyes, were classed as significantly more dominant, less faithful, worse parents and as having personalities that were less warm, compared to their ‘feminine’ counterparts, who had finer facial features with fuller lips, wide eyes and thinner, more curved eyebrows.

The scientists say the research backs up earlier research about masculinity and perceptions of personality and gives further insight into what people see in others when choosing potential partners.

The survey also found that faces which appeared healthier, for instance those with better complexion, were seen as more desirable in terms of all personality traits compared to those who looked unhealthy. Similarly, older faces were generally viewed more positively compared to younger ones.

Professor David Perrett from St Andrews University adds: “Our research also found that it is men’s health that conveys all round good qualities for partnership and personality. Our results contradict claims that machismo denotes fitness and disease immunity. Masculinity may buy you dominance but not necessarily tip top physical condition. Instead women see a healthy guy as the source of wealth, and fit for family life.”

The research in this topic continues through web sites and the public can both take part in experiments and find more information about ongoing research at: www.boothlab.org; www.Perceptionlab.com; http://www.faceresearch.org/

Source: http://www.dur.ac.uk/


Childhood diabetes in China triples in 25 years

Filed under: General News by Matt Emery on @ 16:50 PDT

chinese_kids_with_diabetes From the article:
The number of Chinese children under 14 suffering from diabetes has almost tripled over the past 25 years, research has found.

A survey undertaken by the Children’s Hospital of Fudan University in Shanghai showed that between 1997 and 2000, the ratio of children suffering from the disease in the city was 1.7 per 100 thousand. A similar survey conducted in the 1980s put the ratio at just 0.61 per 100 thousand.

The causes of diabetes is complex. Medical experts believe an unbalanced diet, failure of the autoimmune system and environmental factors are involved.

My opinion:
It is little surprise that modern diseases such as Diabetes propagate in countries that adopt Modern Western lifestyles.  We hear a lot in the news about China’s emerging economy, but we hear very little about the health conditions that accompany this boom.

“Medical experts have theorised that the cause of the rising Diabetes epidemic is due to environmental and diet factors.”

If the inhabitants of China continue the adoption a sedentary lifestyle, rich in grains and sugars, it is very likely they’ll also experience the accompanying modern diseases.

One can only hope that China has the fortitude and wisdom to deal with Diabetes better than their western counterparts.

Source: http://www.chinadaily.com.cn/


2850 miles for Diabatetes - Byron and Wyatt Moats

Filed under: General News by Matt Emery on @ 16:06 PDT

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Byron & Julia

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Wyatt & Margie

Byron Moats (ages 65) and Wyatt Moats (aged 68) are brothers who are walking coast to coast across the United States to raise money and awareness for Diabetes.

About two years ago they decided along with their wives to walk across the country. They began in January 2007, and are aided by their wives Margie and Julia, who drive a mobile home, cook meals and manages first aid. Margie is 63 and Julia is 64.

As of September 2007, they are approx. halfway through their journey.

All have lost weight, and can see dramatic changes in their diabetes. Both, each with Type II Diabetes, have found that the daily walks of about 16 miles a day have not only lowered their blood sugar levels significantly, but also stabilised them.

The Trip: San Diego, CA to Savannah, GA
Distance: Approximately 2850 miles
      Goal:  Walk 20 - 25 miles per day
The Dates: Saturday Jan. 27, 2007 - ?

The Moats have stated:

We are walking for the American Diabetes Association. We are hoping to raise awareness of the following:

A.  The Dangers of Diabetes
      1.  High Blood Pressure
      2.  Heart Disease
      3.  Stroke
      4.  High Cholesterol
      5.  More Prone to Infections

B.  The Necessity of Good Exercise Habits
      1.  Walking Reduces Blood Glucose Levels
      2.  Proper Diet Helps Control Glucose Levels

We have two goals:
      1.  Raise $10,000 for the American Diabetes Assoc.
      2.  Raise $10,000 for our expenses on the walk

Our expenses will include gas for the motor home, food, and occasional lodging in motels to do laundry and just “recharge our batteries.”

Check out their website here http://www.c2c4ada.com/



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